OKF develops and exports aloe drinks, accounting for about 76% market share of the aloe beverage market.
Including OEMs, there are as many as 500 products containing aloe.
Among them, the particularly popular product is Aloe Vera King, an original product.
When aloe drinks were unfamiliar, it set itself as a unique health and vegetable drink while developing products.
The well-being craze in the early 2000s also helped a lot here.
Another factor that OKF was able to do well in the global market is that it carried out differentiated marketing activities by market.
In South America, where vegetarian diet was spreading, they emphasized that it is a healthy fruit and vegetable drink that can help to get in shape, and in North America, they advertised that it is a healthy food with the benefits of aloe.
On top of this, while acquiring halal certification, it also actively targeted the Islamic market.
OKF explained thanks to this, that it once exported nearly half of the Iranian beverage market.
Lee Jung-hee, head of the headquarters, said, "Our beverage market share in Iran reached 50% and it was popular enough to be called a national beverage in Russia. Because there are no health drinks in the region when interest in health has increased, aloe drinks and others have been loved by consumers."
Source: Korea Rural Community Newspaper (http://www.agrinet.co.kr)